What challenges do European SMEs face while establishing sales in Asian markets? The limitations of the distributor-driven market expansion into Asia.
As the world’s most populous continent, the countries within Asia can vary much with regard to environments, growth rates, cultures, level of maturity, etc. The government systems also look often different in the countries. Therefore, a clear understanding of each market’s characteristics is essential. The same business model with a uniformed approach may not be effective in all markets.
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